Bentson Copple & Associates Launches New Video Series
Bentson Copple & Associates is bringing years of orthodontic consulting experience to its first digital video series, “Dr. Boomer & Dr. Millennial: Generational Diversity,” premiering on YouTube. This series was created to help practices that have age-diverse groups of doctors and team members understand generational differences and offer fun inspiration as one works and leads their team.
This series stars Chris Bentson as Dr. Boomer, who is based on Baby Boomer doctors born between 1946 and 1964. His character illustrates a generation known for having a strong work ethic, placing significant importance on professional accomplishments, and for being somewhat reserved from a social perspective. Playing opposite is Shannon Patterson, who stars as Dr. Millennial. Her character is based on the more typical characteristics of Millennial doctors who were born between 1981-1996. This group is viewed as confident, ambitious, and achievement-oriented, and known for being extremely tech-savvy. They additionally value teamwork and seek the input and affirmation of others.
This series explores the diverse perspectives, attitudes, motivations, and needs of these two generations of doctors, along with the changing dynamics in an orthodontic practice setting. Tidbits of insight are presented regarding the differences between the generations by explaining the needs and expectations of an age-diverse workforce. By learning the motivations and generational footprint of each individual, doctors can leverage their own talents and capitalize on differences.
There are four generations in the orthodontic workforce. Shannon Patterson, Partner, CPR, CMSR, states, “I believe one of the challenges that practices face today is negotiating the differing behavior and values among doctors and team members who were born in different generations. The predominant groups I work with most are Baby Boomers and Millennials. These two generations grew up in different social and political eras that shaped their values and perspectives in the workplace. The reality is doctors of different generations view patient care differently.”
Chris Bentson, Partner, added, “Within each episode of the series, we’ll examine generational diversity in the orthodontic workplace, review some of the benefits and issues associated with it, and share some of the best practices based on our company’s experience.”
“This series offers a better understanding not only of hot button issues regarding orthodontic practice employment, associateship structure, and general practice/business leadership – but of how each generation addresses the issues based on experience and values,” said Laura Overcash, Director of Marketing. “We often take for granted what we believe is a ‘common’ understanding of everyday situations; however, it’s fascinating when you start putting age differences into perspective. While generational gaps may bring about some challenges for doctors, so long as there is a working, open relationship, age should be no barrier.”
To access Bentson Copple & Associates’ Dr. Boomer & Dr. Millennial: Generational Diversity video series, simply visit their YouTube Channel.
Bentson Copple & Associates serves the orthodontic community by performing practice valuations, providing recruiting services & negotiating transactions with both seekers & sellers. Having been involved in hundreds of practice valuations, transitions, and executive recruiting placements, their extensive experience provides a unique perspective to one’s individual situation. The company’s career placement arm is unmatched in the specialty as they place orthodontists in both private practices and corporate entities.
Bentson Copple & Associates also publishes the Bentson Copple reSource, a quarterly, subscription-based newsletter written specifically for orthodontists. From marketing advice to financial insights, the Bentson Copple reSource focuses on the topics that are important to today’s orthodontists, their practices, and their future endeavors. The focus of the publication is solely on the non-clinical aspects of operating a thriving orthodontic practice.