Energies combine, synergies emerge.
The historic merger of DENTSPLY International and Sirona Dental Systems, Inc., was completed in 2016 to bring together two world-class companies with divergent but complementary core competencies. The partnership allows each to both build upon and leverage the other’s respective strengths: DENTSPLY’s leading consumables platform and Sirona’s proven digital solutions and equipment. One of the first synergies to emerge from the union is the new Dentsply Sirona Orthodontics, the orthodontic strategic business unit of the new Dentsply Sirona. Like the corporate merger, the creation of Dentsply Sirona Orthodontics brings together two well-established business entities that also occupy divergent yet complementary spaces within the same area of expertise, DENTSPLY GAC and DENTSPLY Raintree Essix, both known for producing some of the most trusted everyday products in orthodontics, while Sirona is known for the CEREC® system, which includes the CEREC® Ortho software.
At a mission level, Dentsply Sirona Orthodontics’ goal is bringing a wide range of innovative orthodontic solutions, spanning from traditional braces and orthodontic supplies, to low visibility braces and clear aligners, in order to meet the needs of the modern dental and orthodontic professional. Doing so will allow the professional to combine treatments into hybrid solutions, personalizing the experience and providing unique benefits to the patient. By providing a full range of services, including best-in-class retainers and continually improving each treatment method within it, the company is empowering dental professionals to create the ideal smile for each patient in the best possible way.
The evolving Dentsply Sirona Orthodontics product portfolio includes all of the offerings from GAC and Raintree Essix, including the industry-leading In-Ovation® line of self-ligating brackets encompassing In-Ovation® R, In-Ovation® C, In-Ovation® L, In-Ovation® mini, and No•Trace lingual brackets. Joining the flagship line this year will be the new In-Ovation® X bracket.
X marks the spot for innovation
In-Ovation X represents the next-generation offering from the system that set the standard for self-ligation performance. The new In-Ovation X bracket retains many of the core design and treatment principles that longtime users of the In-Ovation platform most appreciate. Building this legacy of performance, the In-Ovation X system unites direct input from the orthodontic community with the disciplined approach of Six Sigma product design development, evaluation, analysis, and revision. The result is a worthy heir to the most successful self-ligating system ever created.
The streamlined shape and reduced profile of In-Ovation X is designed to provide a better experience for the patient and the clinician. The occlusal footprint has been reduced without sacrificing any of the interactivity. Plus, a redesigned encased-clip mechanism and closed gingival bracket base have been incorporated to mitigate calculus accumulation that can interfere with clip function. Clinicians will find the In-Ovation X system easy to work with as the clip can be opened and closed with a standard scaler, resists deformation during treatment, prevents unwanted openings, and even delivers a tactile “click” upon closing.
Like all the offerings in the In-Ovation platform, In-Ovation X is versatile, allowing for passive interaction for leveling and aligning, expressive interaction for spacing and rotation, or active interaction for detailing and finishing. The new line is manufactured in Dentsply Sirona Orthodontics’ state-of-the-art facility in Sarasota, Florida, to deliver the utmost in precision and quality.
Precision PLUS performance
The inspiration for Dentsply Sirona Orthodontics’ PLUS line was to reimagine, re-
engineer, and re-create many of the company’s popular products using technologies not available when the products were first released. Consisting of two key offerings, OmniArch® PLUS and MicroArch® PLUS, the PLUS line has the advantage of being the first product family to be produced in the Dentsply Sirona Orthodontics manufacturing facility in Sarasota, Florida. Utilizing the latest in digital robotic manufacturing, they are produced with an unmatched level of precision for an unbeatable level of performance. This precision manufacturing is at the heart of clinical predictability.
Technology in practice
On the technology side, Dentsply Sirona already owns a well-established presence in the orthodontic community. The CEREC® system is the leading CAD/CAM system in dentistry, and orthodontics is no different. With the CEREC® Omnicam, a small, powder-free video camera, and the guided scanning process using the CEREC® Ortho software, clinicians can easily and quickly create a digital impression of the entire jaw. The impression can then be used to design and produce orthodontic appliances for clear aligner treatment. This can save a considerable amount of time compared with the conventional methods that require physical models to be fabricated and shipped. The treatment can begin much earlier than usual in many cases.
While Dentsply Sirona Orthodontics is uniquely positioned to provide beginning to end care of the orthodontic patient, their area of influence extends well beyond the operatory. According to Vice President of Marketing Andrea Ferencz, “We know that the Dentsply Sirona Orthodontics’ technology and product platforms are well represented in practices. But we’ve also worked hard to extend our presence into areas outside the operatory. This includes expanding the educational access for ortho-dontic professionals by partnering with the top institutions of learning, promoting the development of new ideas and groundbreaking information, and giving orthodontic practices the tools and techniques they need to drive practice growth.”
Dentsply Sirona Orthodontics is dedicated to helping dental professionals attain the knowledge, skills, inspiration, and certification they need to stay up-to-date as well as develop themselves and their practices. As part of the Dentsply Sirona Academy, we are privileged to be a part of the broadest clinical education platform in the industry. We are committed to supporting ortho-dontic residents, universities, and faculty members at the top institutions of learning in the world, by promoting the development of didactic and preclinical support materials. The company is also dedicated to transforming how orthodontics is practiced by supporting the Complete Clinical Orthodontics system, a unique, comprehensive process that addresses diagnosis, treatment planning, and treatment delivery in a single, inclusive approach.
Research and Development (R&D) plays an integral role in the new Dentsply Sirona Orthodontics. The diverse R&D team is made up of more than 70 professionals working in the Dentsply Sirona Orthodontics research campus in Sarasota, Florida, and around the world. They have facilities in Europe, Japan, and the United States where they can perform innovative mechanical and in vitro testing and then analyze those results through the latest in statistical analysis models. This upstream approach allows the company to develop clinically differentiated, customer-oriented new products for the global orthodontics market while pursuing an aggressive growth plan for bringing new products and solutions to market.
For more information about Dentsply Sirona Orthodontics, please visit us online at https://www.dentsplysirona.com/en-us/products/orthodontics.html.
This information was provided by Dentsply Sirona Orthodontics.