Practice Management 7 - Orthodontic Practice US

“The secret sauce” — more than the golden rule: part 1

Dr. Donald J. Rinchuse starts a discussion on marketing orthodontic practices Introduction If you have recently attended an American Association of Orthodontists National Meeting, you may have noticed an enormous attendance at the “practice management” sessions versus the scientific sessions. This is antithetical to what was the situation some years ago when the attendance was […]

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SEO: Scam or critical marketing service? part 2

Practice Management

Ian McNickle, MBA, discusses strategies to rank highly on Google and other search engines In part 1 of our series, we defined SEO, and how it works at a high level. The primary takeaway from part 1 was that search engines evaluate your website and online presence on a monthly basis, so it is important

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SEO: Scam or critical marketing service? Part 1

Practice Management

Ian McNickle, MBA, defines SEO and discusses its importance The world of online marketing can be quite confusing, if not downright aggravating. It can be challenging to know what to do, how to do it, and who should do it for you. One of the most popular services discussed these days is Search Engine Optimization

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